Ever wondered why generic brands are so much cheaper? It’s likely due to the lack of paid marketing. Marketing and advertisements are typically reflected in the end price of an average grocery store product, like Oreos, for example.
A Brand Free Online Environment at Brandless
Brandless has started using the model of branding free products. You’ll find off-brand products like soap, Keurig k-cups, and more! Become a member of the online store and get $1 Shipping on your Purchases. This type of model essentially reminds you of what Aldi did with their grocery market.
Brandless likes to call the marketing of Branding to be called BrandTax™. It’s to assumed that we have been prepared to these branding costs increase quality, but often times do not. Brandless estimates the average person pays at least 40% more for goods of similar quality.
The Online Marketplace Continues to Compete
Perhaps what will be remembered once the 2010’s are over is the relentless innovation that Online E-Commerce had on our Buying. From Amazon’s Prime becoming the primary source of online shopping, Digital Couponing, and now Brandless. Keep an eye out for MoneyHax to find the latest trends regarding E-Commerce and Savvy Shopping. For example, get the most out of your Amazon Prime Account with some hidden features.