A month-long experiment ordering groceries online with tips, service fees and a little up-charging on products is about to be over. However, we tested ordering groceries online and may continue to do so.
Grocery Service Providers
Instacart and Shipt, two grocery ordering companies, require freelance drivers to deliver to Supermarkets like Binny’s, Food King, and Publix; this tends to drive the average price of the grocery total. However, the selection of the products and familiarity are two advantages to ordering through them.
On the other hand, both Amazon Fresh and Peapod have their warehouses so that pricing will vary on these two vendors,
but both don’t require tips, through Amazon Fresh you can deliver groceries to your doorstep, thus eliminating tips (or at least the awkwardness of not having cash on you). (Amazon has recently added a recommended tip during checkout)
Peapod, however, will likely bring a delivery man inside to sign a receipt, and you’ll probably have the social pressure to leave a tip. The drivers of Peapod continue to be friendly and have been right on time when we tested them during our period in Chicago, so tips are suggested.
So why would you order online as opposed to just driving to your nearest market?
Here are some valid reasons:
- No impulse buying – Typically you walk into a store, you are more prone to buying stuff you might not need
- Driving – Though a market could be within walking distance, if you are loyal to a particular market far away, this could end up costing more time and money
- Time – Having groceries delivered to you is a time saver more than a money saver. For some, grocery shopping is a daunting task if you have a large family for example.
- Consistency – Having a time and place to deliver groceries sets a budget
Recently, Amazon has acquired Whole Food Market. With the acquisition, Amazon is beginning to roll out Whole Food’s products to their Fresh Service. (Find out more how to get the most out of your Amazon Account) Update in February 2018, Amazon now has included their Amazon Prime Rewards Visa Card to include 5% Cash Back at Whole Foods!